Happy "Earth Awareness Month"

As my clients are rushing to complete their last minute Earth Day celebrations, I am noticing that some of these organizations are running conflicting events at the same time, in different parts of their respective cities.

All this does is water down the number of people at each event, rather than to have any single event gain critical mass. Wouldn’t a series of events, one per weekend, be a better idea?

My suggestion would be for Earth Day to become “Earth Awareness Month”.

This will give schools more time to focus on the 3R’s (Reduce, Recycle, Reuse)–plus have time to teach about carbon footprint, global warming and other important environmental issues.  A topic per week would make these subjects easier to comprehend, rather than to squeeze it all into a 60-minute lecture/film/discussion/PowerPoint presentation.

Earth Awareness Month will also make it easy for other organizations and businesses to get their environmental message across to their public, without a flurry of activity that is quickly forgotten.

Christmas has 12 days leading up to it.  Hanukkah has 8 days. Black History Month has a full month. Super Bowl Weekend is 2 full weeks of pre-game hype and activity.  All good things need more than one day. Heck, my mother-in-law has a “Birthday Month”, where she celebrates her birth for 31 days!

Something as important as the air we breathe and our carbon footprint should be given more than a single day.

Who is for Earth Awareness Month?
——————————————
Robert Piller, experienced in green marketing campaigns and recycled promotional products, has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Tweet

Kudos to eBay for introducing its shipper box that is supposed to be reused, sent from eBay seller to buyers, and then sent further along, until the end of its useful life.

Made of 100% FSC-certified and recycled material, it is designed to use minimal tape and to be able to withstand multiple use.

Hopefully these stylish bozes will become a status symbol for eBay members, and help to encourage reusing of boxes to other industries, especially any company in the mail order business. Perhaps Amazon, Dell, Lands’ End, Apple and other large-volume shippers will create their own boxes to encourage reuse, rather than recycling.

“Our company been reusing boxes since 1986,and have heard favorable feedback from our customers”, says Robert Piller, President of Eco Marketing Solutions. He continues. “Several companes have a kraft-colored spray paint that can be used to mask over old labels and scuff marks– rendering these reused boxes as good as new”.

For companies that are going green or are looking to reduce their carbon footprint, small changes like reusing boxes and other shipping supplies, go a long way and show your clients that you are “walking the walk”. Perhaps companies can include a decal or insert sheet (both made of recycled material) ecplaining why reused boxes are being sent out – and to encourage the recipients to do the same. Think of the number of trees that can be saved if every company made it their goal to reuse their shipping boxes at least one time.

Remember, going green is a state of mind– and small changes can begin at the top, as well as in the shipping department.

Help make Every Day Earth Day.
——————————————-
Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

It has been reported that ULC Standards has acquired TerraChoice, the managers of Canada’s EcoLogo program.  This consolidation might make it easier for consumers to differentiate between green claims—so as to compare apples to apples.

——————————————-

Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green.  The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

I just saw this website that had a fascinating presentation on the history of the planet’s climate changes ..and what the future may hold.

It is a interesting and interactive site based on 40 possible scenarios and based on as study by the IPCC, the non-profit Intergovernmental Panel on Climate Change. The results can greatly effect world populations, in terms of famines, droughts, warfare, etc.  Global issue can be considered a security threat that needs to be addressed.

This study is an eye-opening look at what our planet can become if steps are not taken by leading countries and economies to address global warming in the immediate future.  It is time that people take a serious look at alternative energy sources, increased sustainability in manufacturing, transportation, farming, as well as other activities, before we pay an even steeper price.

Earth Day cannot be a yearly celebration.  It needs to become a way of life.

Let’s make Earth Day, Every Day.

——————————————-

Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green.  The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

According to an article in Advertising Age, the Federal Trade Commission is planning to introduce a  new set of so-called Green Guides that are used by the FTC to guide enforcement of existing laws. They are the first environmental-marketing guidelines in 12 years and could radically reshape how far marketers can go in painting their products, packaging or even corporate images green.

These guidelines should help to clarify terms that are used by many manufacturers and retailers to promote sustainability.

Currently there are nearly 300 different Green Seals of Approvals used to grade a products “level of eco-friendliness”, and these guidelines will help to clarify these terms and definitions for consumers once and for all.

This can help to render much of today’s green washing claims obsolete.   However, as with any new rules and guidelines, it is important that the American consumer learns to read the labels and to understand these labels.  However, after a recent trip down the candy, cookie, soft drink and cereal aisles of my local grocery store last week proved, just because labels are out there, doesn’t mean anybody will be reading them or paying attention to them.  Sugar, fructose, corn syrup and other sweeteners are still high on the ingredient list of many of these products, and they are still selling quite well.

Let’s hope the public takes the time to learn these new guidelines — and supports those companies that are helping to make a difference to make the planet greener.

Let’s make every day, Earth Day.

——————————————-
Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green.  The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

The winner of a competition sponsored by Starbucks to gather ideas for reducing non-recyclable paper cup use isn’t even a cup at all, but a concept for encouraging customers to bring their own cups for possible free drinks.

The top four winners of their contest are all excellent ideas to reduce paper consumption, but only one was a reusable or biodegradable cup.

“We’re very interested in looking at the winning ideas and many of the other submitted ideas as we develop new solutions to reduce cup waste,” said Elise Chisholm, Starbucks spokesperson. “We haven’t yet had a chance to determine specific action plans. Increasing adoption of reusable cups – including travel tumblers and our own ceramic serveware – is definitely an important part of the equation for us.”

The Betacup competition offered a total of $20,000 for ideas that could eliminate paper cup consumption. Starbucks sponsored it as part of its efforts to only offer reusable or recyclable cups by 2015.

The winning idea was the Karma Cup, a simple concept for putting a chalkboard by the register at a coffee shop, having customers that use reusable cups make a mark on the board, and then giving a free coffee to every 10th customer that uses a reusable. This is a fun and creative idea – but be sure to move back toward the end of the line once you see the 10^th person get their reward.

The three honorable mentions were: Read more…

As companies are becoming more green, the next phase is trying to quantify exactly how much energy is being used in the processing, manufacturing and distribution of their products.

A new tool developed by the outdoor gear industry hopes to simplify the comparisons of “eco-friendliness” and to help companies understand what goes into their products and then improve any stage, from sourcing raw materials to recycling clothing.

The Eco Index, a project of the Outdoor Industry Association’s (OIA) Eco Working Group, is being launched this week at the Outdoor Retailer trade show for beta testing is intended for a range of products, from clothes to backpacks to camp stoves.

“It helps you identify the holes in the sustainability of your product and the impact your product is having,” said Beth Jensen, OIA’s corporate responsibility manager.

According to GreenBiz.com, the version of the Eco Index being released isn’t complete, but the OIA wanted to get a version out and in use so it can gather feedback and tweak it if necessary as it finishes up the rest of the Eco Index.

From Guidelines to Facts and Figures

The Eco Index, a web-based tool, has three levels, Jensen said, which are guidelines, indicators and metrics. The guidelines are just what they sound like, guidelines for how companies can be more conscious and sustainable when making products. Read more…

American citizens are becoming more worried with the environment. The growth in this number is evident in the 1.4 million members and supporters of the most popular and oldest non-profit green organization, Sierra Club. With greater number of people making their residences more energy efficient, driving cars which are consume less fuel, recycling waste materials and purchasing environment friendly products, this trend has led to a substantial increase in the number of self-sufficient companies on Main Street selling to green consumers.

Small businesses selling green products have become a growing business community. At the same time businesses dealing in general products are increasing the percentage of green products they are offering.

Robert Piller, President of Eco Marketing Solutions, says his company, which produces custom printed eco-friendly products for retail, has seen a record number of retailers increasing their product mix to include green products. He states, “Last year, we had many retailers, both small and independent accounts, as well as major national chains, begin to increase the number of recycled and biodegradable items in their product mix and planograms. From recycled tote bags to biodegradable and reusable drinkware—insulated tumblers, stainless steel bottles and ceramic mugs, we saw a 36% increase in same store sales to these accounts.”

The following information is designed to enable local companies to recognize green opportunities and to better market to the green consumer.

How to Identify the Green Consumer?

While the truth remains that all green consumers are not the same, knowledge of a few of traits they have in common will enable businesses to make a more careful study of the market for eco-friendly products and services.
Read more…

Budgets and hiring in corporate environmental departments are on the rise. Those are core findings of the twice-annual “Green and the Economy” survey, conducted by GreenBiz Intelligence. While the overall economy still seems shaky, corporate environmental and sustainability departments seem to be on much more solid ground.

One big finding of this mid-year 2010 survey is that “the economic downturn is no longer driving most large companies’ environmental strategy”. That means environmental initiatives are being driven more on the basis of strategic business decisions, as they should be. Chief among them, according to the survey, is that “the economic downturn has taken a backseat to growing customer requirements as the principal driver of corporate environmental strategy.”

Hiring is up, too. Large companies, in particular, are increasing headcounts for environmental and sustainability roles. In early 2009, 27 percent of large companies reported hiring freezes and only 8 percent planned to increase headcount for environmental departments. Today, only 11 percent report hiring freezes and more than 28 percent plan to increase headcount, a major swing.

Although the economy has not fully recovered, signs are positive that the green economy is no fad and is here to stay.

——————————————-
Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

Sofia Ribeiro, Founder and co-owner of Kiwano Marketing, mentions that in order to be a sustainable business, an organization needs to integrate its beliefs in three main areas:  planet, people, profits.  She says that “in order to own a truly sustainable brand, businesses must integrate environmental, social and economic sustainability across the 3 brand elements:

Products/Services, Business Standards and Company Style.

Products/Services: Self explanatory, but only one leg of this tripod of ideas.

Business Standards: These would include strategies, implementation, hiring practices, and mission.

  Company Style:This would include communications, image, logo and branding, etc.

 
 She goes on to note that in order to own a sustainable brand, businesses must also practice these 5 principles:

1.    Have a policy in place, documenting all the values and standards the business stands for and acts on.

2.     Incorporate the principles of environmental, social and economic sustainability into each of the business decisions.
Read more…