Green Marketing has become a popular term for many companies trying to promote themselves as green-friendly, or eco-friendly. My blog will look into the news stories from local and national media to see how companies of all sizes attempt to “Go Green”.

As a green marketing consultant, I have seen the proliferation of companies stating their green initiatives – with some backing them up and others promoting their concern for the environment at the same time they turn a blind eye to their wasteful manufacturing or distribution methods.

The goals for my blog are simple:

1) To take a look at green issues that might be affecting businesses today in an unbiased fashion.

2) For companies to understand what it takes to succeed in becoming a truly green business, so they can leave reduce or eliminate their carbon footprint.

3) To discuss both the right and wrong ways for businesses (and institutions) to promote their “greenness”.

4) To highlight the importance why businesses should consider “going green” and which consumers will respond to their green-marketing programs.

I hope you will enjoy my blog and take a closer look at how you aim to position your company in order to help promote environmental awareness.

Welcome to a greener planet.

——————————————————

Robert Piller is President of EcoMarketing Solutions LLC, a company that helps businesses promote themselves to their customers and prospects using environmentally-friendly promotional products that won’t end up in a landfill.  He can be reached at robert@ecomarketingsolutions.com.

Also, you can now follow his Tweets at: http://twitter.com/ecomarketing

Bookmark It

Hide Sites